Consolidation in the Computer and Network Security Industry
There are four reasons someone might be concerned with consolidation
in the computer and network security industry:
1) For purchasers of security technology products and services: they
want to make sure their vendor will still be able to maintain the
product service after purchase
2) For security vendors VP Sales and CEOs: they are wondering how this
consolidation is going to affect their ability to sell their product
or service
3) For security vendor company Investors: they are concerned about how
this will affect their "exit strategy"
4) For clients and candidates: wondering about how tight the job
market is ("How hard will it be for me to find the right job?" or "How
hard will it be for me to find the right person for this position?")
Consolidation affecting the Purchasing of Security Products and
Services
At the end of 2002, Marcus Ranum wrote an article Dog Eat Dog talking
about how security consolidations are creating problems for entities
wanting to purchase the best security products (The full article can
be found here:
http://infosecuritymag.techtarget.com/2002/dec/logoff.shtml). "Best"
becomes the products produced maintained by companies that will
survive, not necessarily the best technically. How many security
companies have been purchased since that article was written? Off the
top of my head I can think of these:
Symantec Acquired Sygate
CheckPoint Acquired Sourcefire
Cisco Acquired IronPort
BT Aquired Counterpane
IBM Aquired Internet Security Systems
RSA Acquired Cyota
EMC Acquired RSA
McAfee Acquired Citadel Security Software
Juniper Acquired NetScreen
Am I forgetting any? In light of all this news, candidates and
companies ask me the question about "consolidation in the industry".
But they are asking for a different reason than a potential purchaser
of a security product or service.
Consolidation affecting Product Sales
Marcus writes: ...customers will have to learn that a vendor's size
doesn't mean that they'll survive the lean times. Savvy customers will
start to examine vendors' financial records and management histories
to try to avoid investing in futureless products. In some cases, this
means you'll have to reject a good product in favor of an average one
from a company that looks like it will survive. In the meantime,
customers will have to learn that a vendor's size doesn't mean that
they'll survive the lean times. Savvy customers will start to examine
vendors' financial records and management histories to try to avoid
investing in futureless products. In some cases, this means you'll
have to reject a good product in favor of an average one from a
company that looks like it will survive.
Of course, most people purchasing products aren't reading Marcus'
articles or blog entries. If they did, they would sadly go with a more
stable company over one that had better technology -- so they would
decrease the risk of the product becoming extinct. The real main
reasons are different, but related, in my mind. First, people want to
buy from brands (well known brands, from bigger companies). Second,
through packaging and embedding, the bigger branded companies are
making it easy for purchasers to make the purchase -- many times with
no discernable increase in price. If a small subset of the total
security solution (let's say for example, messaging security) is being
purchasing anyway, do you think you a purchaser will buy a technically
superior niche product on top of this huge security solution package
(which already includes an acceptable, but not perfect, messaging
solution)? You tell me!
Consolidation affecting Exit Strategy
"Exit" is now synonymous with a) acquisition and/or b) IPO -- with
acquisition being the strongly preferred way of exiting these days.
IPO is so pre-internet bubble burst. But there is a third "exit",
right -- building a profitable company the old fashioned way?
Back to Marcus: Investors never realize the kinds of profits they
expect by simply growing a profitable business and collecting
dividends; that's simply not done anymore, particularly in the
high-tech marketplace. And as consolidations happen, this route
appears more attractive to other smaller start up companies, with
millions in cash and prizes to the founders. So my guess is that
consolidation will feed more consolidation. It's not only perfectly
acceptable to be acquired; it's an honor -- and a mark of achievement.
Consolidation affecting the Job Market
The acquisitions in our industry for the most part do not end up
decreasing the people directly associated with the security practice.
Mostly, companies are acquiring companies that will continue to
function as business units. And because the acquired companies are
niche players, the acquiring companies realize they can't afford to
loose a single person with knowledge of that niche. This means Sales
folks, Engineers, Developers, Product Managers and Product Marketing
Managers are safe. Obviously positions that become redundant, are not
necessarily safe, such as HR, finance, administration are not. This is
generally speaking of course.
Consolidation's affect on the job market has to be considered in light
of the "worker shortage" trend. By most prognostications, this new
upcoming shortage will make previous shortages look pale by
comparison. Even if the possibility exists that consolidation will
somehow decrease the number of positions available, it will be more
than offset by the ever increasing shortage of qualified candidates.
Another way the consolidation is affecting the job market is the
changed perception on the part of a candidate towards any particular
niche after an acquisition. Many candidates will wonder after an
acquisition of a small niche player by a super-large branded company
whether there will be able to be any real competition in the niche --
and does that mean sales will be fall flat -- and thus the company
will day)? The positive side of that coin is that once a niche player
is acquired (or goes IPO for that matter), it becomes "hot", at least
for a little bit. And for many candidates, the prospect of joining a
company with stock options becomes much more attractive.
Those are my thoughs. Please share yours.
No comments:
Post a Comment